Digital Marketer - Analytics & Data Mastery

Author: Mirana at 6-12-2017, 14:58

0
Digital Marketer - Analytics & Data Mastery
[B]Digital Marketer - Analytics & Data Mastery[/B]
WEBRip | English | MP4 | 850 x 478 | AVC ~285 Kbps | 29.970 fps
AAC | 128 Kbps | 44.1 KHz | 2 channels | 10:31:49 | 4.48 GB
Genre: Video Tutorial / Business, Sales, Marketing

At Last, Youll Have A Powerful Analytics Dashboard That Will Help You Make Smart Business Decisions We call it The Analysts Toolkit: According to Google, about 90 of websites have installed Google Analyticsyet only 30 of people actually LOG IN to look at their analytics dashboard. Pretty bad, right? Hold onit gets worse. Of that 30 who log in, most people dont know what theyre doing or what to look for. They just see a scrambled mass of numbers that dont actually say anything.
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What Youll Get
When you enroll today, youll receive instant access to:
The Analytics & Data Mastery Course
7 Core Modules
72 Video Lessons
11 Handouts
7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Analytics & Data Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Analytics & Data Specialist

Course Breakdown:
Module 1: An Introduction to Data Analysis
Lesson 1: Introduction from the Instructors
Lesson 2: Heres What To Expect
Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
Lesson 4: Why All Business Must Be Data-Driven
Lesson 5: Analysis and the Funnel
Lesson 6: What Data Matters to Business
Lesson 7: Data Analysis Building Blocks

Module 2: Data Collection Strategies
Lesson 1: Introduction to Google Analytics
Lesson 2: Google Analytics Layout & Understanding
Lesson 3: Introduction to Google Analytics Segments
Lesson 4: Tracking Site Visitors
Lesson 5: Using the UTM Parameter Builder
Lesson 6: Pulling CRM & eCommerce Data
Lesson 7: Pulling Paid Traffic Data
Lesson 8: Creating and Naming Retargeting Lists
Lesson 9: Starting with Data
Lesson 10: Finding Outliers with Math

Module 3: Top of Funnel Analytics
Lesson 1: Top of Funnel Goals & KPIs
Lesson 2: New Visitors
Lesson 3: Direct Visitors
Lesson 4: Retargeting & Segmentation
Lesson 5: Total Visits
Lesson 6: Top of Funnel Deep Dive Metrics
Lesson 7: Channel Splits
Lesson 8: Bounce Rate
Lesson 9: Branded Search Volume
Lesson 10: Top of Funnel Pixeling
Lesson 11: Visits
Lesson 12: Applying Top of Funnel Metrics

Module 4: Middle of Funnel Analytics
Lesson 1: Middle of Funnel Goals & KPIs
Lesson 2: Visitor Recency
Lesson 3: Banner Click
Lesson 4: Leads Generated
Lesson 5: Tracking Middle of Funnel Retargeting Lists
Lesson 6: Direct Visitor Count
Lesson 7: Middle of Funnel Deep Dive Metrics
Lesson 8: Social Media Followers
Lesson 9: Banner Click at the Post Level
Lesson 10: Number of Comments
Lesson 11: Number of Social Shares
Lesson 12: Applying Middle of Funnel Metrics

Module 5: Bottom of Funnel Analytics
Lesson 1: Bottom of Funnel Goals & KPIs
Lesson 2: Number of Goods Sold
Lesson 3: Retargeting & Segments
Lesson 4: Average Order Value
Lesson 5: Revenue Per Visitor
Lesson 6: Days to Conversion
Lesson 7: Bottom of Funnel Deep Dive Metrics
Lesson 8: Channel Split (Offers)
Lesson 9: Bounces (Offers)
Lesson 10: Promo Email Campaigns
Lesson 11: Funnel Evaluation
Lesson 12: Applying Bottom of Funnel Metrics

Module 6: Retention and Monetization Analytics
Lesson 1: Retention & Monetization Goals & KPIs
Lesson 2: Membership Retention Report
Lesson 3: Traffic ROI Report
Lesson 4: Refund Report
Lesson 5: Monetization Funnel Conversion Rate
Lesson 6: Retention & Monetization Deep Dive Metrics
Lesson 7: Content Email Metrics
Lesson 8: Cohort Analysis
Lesson 9: Reputation Score
Lesson 10: Qualitative Trend Report
Lesson 11: Customer Lifetime Value
Lesson 12: Applying retention & Monetization Metrics

Module 7: Running a Data Driven Business
Lesson 1: Analytic Decision Making
Lesson 2: Applying the Analysts Toolkit
Lesson 3: Segments & Drilling Down
Lesson 4: Analytic Trends
Lesson 5: Business Analyses to Start Immediately
Lesson 6: Transitioning from Reactive to Proactive Analysis

Price: 995 USD
More Info:
http://www.digitalmarketer.com/lp/analytics-data-mastery-special

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Digital Marketer - Analytics & Data Mastery


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